Bellies®: The First Global Filled‑Falafel
We're not launching another snack — we're creating a new food category: Healthy Filled Snacks & Menus – iconic, scalable, and data‑driven.
Core Message: We're not launching another snack — we're creating a new food line: Healthy Filled Snacks & Menus – iconic, scalable, and data‑driven.
Hook & Story (10 seconds): Falafel has existed for about 1,200 years. Bellies® turns this ancient classic into the next global icon: filled falafel balls with signature cores – from Spinach‑Feta to Veggie Bolognese. Every bite tells a story. Every Ball a Hit.
Why Now (Category Moment):
  • Global demand for healthy, quick, and portable snacks.
  • Protein‑rich, plant‑based, halal‑ready, allergy‑controllable.
  • Social‑media‑perfect shape and the irresistible bite moment.
Differentiation in 12 words: Iconic shape, surprising filled core, chef‑crafted taste, AI‑personalized experience, franchise‑ready.
>50%
Orders with personalization
<90*
Seconds prep time
*Depending on Demand
70%
Gross margin retail SKUs

We're not making food — we're defining a new food language.
PRODUCT & FORMAT — Filled = Surprise + Function
Product Formats:
  • Bellies® Snacks (2–4 pcs) | Bowls | Wraps | Kids Box
  • Retail: Frozen 8‑pack, Chilled Ready‑to‑Heat, Dipping Sauces.
Culinary IP (Chef‑Crafted):
Signature recipes & production processes; designed for scale (Ghost/Host Kitchen, QSR, Retail).
Our Fusion Line connects continents — from Seoul to Cairo, from Berlin to Dubai.
Nutrition & Compliance:
  • Halal‑ready, mostly vegan/vegetarian, allergen‑controlled, clean label.
  • Portion‑ and calorie‑controlled (Health‑by‑Design).
Operations (Scale by Design):
  • Pre‑production centralized (Frozen/Chilled), Finish in kitchen/store <90 sec.
  • SIDES platform for POS, Delivery & Inventory.

Filling = Flavor + Function: nutrition‑controlled, allergy‑safe, kid‑friendly.
AI PERSONALIZATION & 360° ECOSYSTEM — Stella AI
Core Idea: From product to platform. Stella Moses AI personalizes taste, health, and lifestyle — a 360° view of the user.
01
Taste ID
flavor profile, spice level, texture preference
02
Health ID
allergies, halal, vegetarian/vegan, calorie range
03
Context ID
time, occasion, weather, location, price sensitivity
Stella AI dynamically learns flavor preferences — if a user enjoys spicy or fermented notes, the engine recommends the Kimchi or Chili Core; for natural sweetness lovers — Date or Banana Core.
Functions:
  • Reco Engine: "Your perfect 3‑Bellies mix today."
  • Allergy/Halal Guardrails: automatic safe menus.
  • Loyalty & Wallet: points, bundles, family sharing, pre‑order.
  • Partner Integrations (Roadmap): connections to major shopping, delivery, fitness, and health platforms via standardized APIs.
Data Flywheel: Order → Feedback → Optimization → Higher Basket & Retention.
+25%
Average order value
via bundle reco
+20%
90-day repeat purchase
>60
NPS through personalization

We own the relationship — data enhances taste AND margin.
BUSINESS & ROLLOUT — Asset‑Light Scale + MENA Fit
Models:
  • Ghost Kitchen (asset‑light, fast scale)
  • Host Kitchen (Co‑Kitchen in existing stores)
  • Flagship / Pop‑Up (brand build & testing)
  • Retail (Frozen/Chilled SKUs, Dips)
  • Franchise (standard kits, training, QA, Stella‑AI access)
Tech & Process:
  • SIDES suite, SOPs, Prep‑&‑Finish Playbooks, QA.
  • Franchise Stack: onboarding, training (M365/Teams), Knowledge Hub, KPI Dashboard.
Unit Economics (Example):
  • COGS 28–35%, labor 18–22%, gross margin >45%.
  • Retail margin >50–60% (Private Label / Co‑Manufacturing).
MENA / Egypt Fit:
  • Halal as baseline, local flavor profiles (Dukkah, Harissa, etc.)
  • Cairo & Alexandria: pilot with Host Kitchen + Delivery, then Malls.
  • Partnerships: local manufacturing, delivery, and modern retail chains.
Ask (Example):
  • Seed / Pre‑A: €3.0–4.5M
  • Use of Funds: manufacturing setup (EU + MENA), 5–8 pilot sites, retail SKUs, Stella‑AI v1.5, halal certification, marketing & creator playbook.
  • Milestones (12–18 mo): Category launch (EU), MENA pilot, retail listings, >1M portions sold, CAC < €3.

We scale both culinary and digital — asset‑light with a data moat.
APPENDIX
Team & Advisory
  • Founders (CEO, CFO, COO/CTO/CAIO combined execution)
  • Advisors: FoodTech, Supply Chain, Retail, MENA Expansion.
Compliance & Quality
  • Halal Certification, HACCP, GDPR & AI‑Act compliant, Supplier Audits.
Go‑To‑Market Playbook (Short):
01
Pop‑Up & Social
UGC, creator collabs
02
Delivery Hubs
Ghost/Host
03
Retail Roll‑in
Frozen/Chilled
04
Franchise
Kit + Training + Stella‑AI
Design & Branding:
  • Colors: Falafel brown, fresh green, Mediterranean orange, cream, highlight red.
  • Typography: Bold Sans (Headlines), Clean Sans (Body).
  • Imagery: Bite shots, cross‑sections, streetstyle energy.
"We fill the future – one bite at a time."
"An ancient soul. A new icon: 1,200 years of falafel — now filled."
"From snack to system: Bellies® + Stella‑AI = Category Power."
Thank you — shukran jazīlan
(شكراً جزيلاً) 🙏
Food connects cultures. With Bellies®, we honor Middle Eastern roots and build a modern bridge between tradition and technology. May the next 1,200 years taste just as good. 🍽️